UndergraduateCommunications & Media
Bachelor of Digital Marketing and Advertising
Deakin University, Melbourne/Geelong, VIC, Australia
About this program
The Bachelor of Digital Marketing and Advertising at Deakin University is the only degree of its kind offered by an Australian university. Students explore the full spectrum of brand communication where data, consumer relationships, creativity and technology meet, studying consumer psychology and business analytics while building advertising craft from copywriting and art direction to social media content and brand campaigns. Students learn to turn audience insights into creative brand stories that influence behaviour. Graduates work in digital marketing, advertising, brand and content roles.
Fees & duration
English test scores
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Course structure
Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in their first study period 17 credit points of core units 3 credit points of Employability sequence units 4 credit points of elective units a maximum of 10 credit points at level 1 a minimum of 6 credit points at level 3 17 Digital Marketing and Advertising core units + 3 Employability core units + 4 Elective units = 24 Total Core units Employability sequence units Comp
Admissions
Year 12 completion or equivalent; ATAR as per current guide
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