GraduateBusiness
Master of Marketing and Innovation Management
Edith Cowan University, Perth, WA, Australia
About this program
The Master of Marketing and Innovation Management at Edith Cowan University is a unique course in Western Australia that develops marketing managers capable of managing complex business cases in national and international contexts. Students learn to create value for an organisation, its customers, its partners and society at large, and are equipped with the skills and knowledge required for a career in customer, product and innovation management.
Fees & duration
English test scores
Verified ecu.edu.au ↗
Course structure
- Students complete 9 core units and an approved 60 credit point specialisation or elective units. Core units include Managing People and Organisations
- Marketing Leadership
- Fundamentals of Value Creation in Business
- Applied Digital Marketing
- AI Powered Marketing
- New Product Development
- Current Issues in Marketing
- Entrepreneurship Innovation and Creativity
- and Marketing Research. Total: 2 years full time equivalent
Career & PR pathway
Which careers in Business lead to skilled migration depends on the occupation, not the degree title. See the skilled occupation lists guide for which occupations are on each list, and the points calculator to check where you stand.
Admissions
Eligible applicants can fast track the degree through Credit and Recognition of Prior Learning if they hold a bachelor degree or major in a marketing, entrepreneurship or innovation related discipline, a bachelor degree in any discipline plus three years of relevant managerial experience, or a Graduate Certificate of Marketing, Applied Digital Marketing, or Entrepreneurship and Innovation, potentially completing the course in 1.5 years full time (3 years part time, for 180 credit points). Applications are assessed individually. Academic admission requirements (Band 6) may be satisfied through completion of one of the following: a bachelor degree, or equivalent prior learning including at least five years of relevant professional experience.
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