GraduateCommunications & Media
Graduate Diploma in Web Communication
Murdoch University, Perth, WA, Australia
About this program
The Graduate Diploma in Web Communication covers the practical, theoretical, and technical skills used in digital communication, including social media strategy, search engine optimisation, digital content strategy, and web analytics. The project-based course covers the stages of a web communication campaign, from developing digital personae through to pitching ideas to a client, and examines how web communication functions in business, society, and politics. Students plan social media and digital communication campaigns for different target audiences and build skills in web communication strategy, digital platforms, and data analysis. The course has a practical, hands-on focus. Communications and digital media roles are largely absent from Australia's skilled occupation lists, making this a weaker standalone path to permanent residency compared with fields such as IT or engineering. The program is delivered by Murdoch University in Western Australia.
Fees & duration
English test scores
Verified murdoch.edu.au ↗
Course structure
- Core topics covered in this course include: Build essential skills and knowledge to meet your career or study goals. Topics you'll cover include: Issues management
- critical and ethical issues in communication Web strategy Strategic communication Web research and planning Social media analysis Using life experiences as the basis for projects is something I found had the best outcomes in my assignments and helped me develop my unique voice and brand. Grayce, Creative Media and Communications
Admissions
Recognised Bachelor's degree in any field, or equivalent training, or satisfactory preparation for the course through previous study or professional experience. Please note, if this course is completed as a pathway to M1277, students have to enrol for the face-to-face offering ot the course. If this course is completed as a pathway to M1419, then the course could be completed synchronously online.
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