GraduateBusiness
Master of Marketing and Digital Strategy
University of Newcastle, Newcastle, NSW, Australia
About this program
The Master of Marketing and Digital Strategy at the University of Newcastle is a comprehensive, contemporary and practical program that equips students with digital transformation skills and data-driven insights to promote socially responsible marketing and foster a strategic and entrepreneurial mindset. The program can be studied face-to-face at the Newcastle City Precinct, online, or a combination of the two, allowing students to balance professional and personal life.
Fees & duration
English test scores
Verified newcastle.edu.au ↗
Course structure
Study plan in 2 parts
- Core: Principles of Marketing Strategy
- Consumer Psychology and Behavior
- Digital Marketing Strategy
- Marketing Analytics and Emerging Technologies
- Media and Advertising Strategy
- Brand Value Creation
- Data Driven Marketing Research
- Course List: Customer Experience Management
- Digital Payments and Blockchain Technology
- Social Media and Mobile Marketing
- Content Creation and Storytelling
Career & PR pathway
Which careers in Business lead to skilled migration depends on the occupation, not the degree title. See the skilled occupation lists guide for which occupations are on each list, and the points calculator to check where you stand.
Admissions
Completion of a bachelor degree (or equivalent) in a related discipline; alternative pathways may be available based on relevant work experience.
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