GraduateBusiness
Master of Marketing
University of Western Australia, Perth, WA, Australia
About this program
Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes a company truly successful. Topics covered in Marketing include advertising, company strategy, competitive analysis, and value creation. Marketing students at UWA have the opportunity to undertake projects for real-life organisations and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth and Westpac. With classes available during the day and in the evening, this course is suitable for both the busy professional and the full-time student.
Fees & duration
English test scores
Verified uwa.edu.au ↗
Course structure
- ACCT5432Introductory Financial Accounting
- MGMT5504Data Analysis and Decision Making
- MGMT5507Management and Organisations
- MKTG5561Marketing Management Core: MGMT5506 Ethics and Sustainability Management
- MKTG5406Buyer Behaviour and Decision Making
- MKTG5408Marketing Analysis and Planning
- MKTG5462Global Marketing Strategy
- MKTG5465Applied Marketing Research
- MKTG5501Integrated Marketing Communications Option: BUSN5003 Data Storytelling
- BUSN5100Applied Professional Business Communications
- MKTG5463Marketing of Services
- MKTG5502Social Media Marketing
- MKTG5504Big Data in Marketing
- MKTG5505Marketing and Society
- MKTG5506Search engine marketing
- MKTG5508AI in Marketing
- MKTG5578Business Relationship Management
- WILG5001Work Integrated Learning Internship Program
Career & PR pathway
Which careers in Business lead to skilled migration depends on the occupation, not the degree title. See the skilled occupation lists guide for which occupations are on each list, and the points calculator to check where you stand.
Admissions
(1) To be considered for admission to this course an applicant must have- (a) a Bachelor's degree, or an equivalent qualification, as recognised by UWA; and either: (b) the equivalent of a UWA weighted average mark of at least 60 per cent; or (c) at least two years professional experience in a relevant occupation; or (2) completed a Graduate Certificate in Commerce or Graduate Certificate in Marketing at UWA.
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