GraduateCommunications & Media
Master of Strategic Communication
University of Western Australia, Perth, WA, Australia
About this program
The University of Western Australia's Master of Strategic Communication degree. Strategic communication has never been more relevant with the growing importance of digital media, all small, large, public and private organisations need a communication expert. The Master of Strategic Communication opens up opportunities that lead into rewarding careers and it is also an excellent option for professionals who would like to progress their skills in this area. The program is tailored to advance your capacity to succeed in a range of media and communications roles and provide effective strategy and leadership for industry, government and community. Develop expertise and gain a set of highly sought-after skills in designing and managing communication strategies, projects and campaigns across a range of media platforms and professional contexts. The program provides you with valuable hands-on experience that prepares you for a dynamic career, including: development of your practical, analytic and creative communication skills. project-based work used to develop a portfolio applicable in a range of industry contexts . specialised media training and workshops . professional and networking opportunities. Work placements provide additional access to industry experience. The course has a number of options for completion depending on individual requirements and aspirations.
Fees & duration
English test scores
Verified uwa.edu.au ↗
Course structure
- COMM5104Public Communication
- COMM5701Strategic Communications in a Digital Era
- COMM5702Digital Media: Theory and Practice
- COMM5704Global Media and Cross-cultural Communication Option - Group A: COMM5200 Digital Advocacy
- COMM5501Advanced Topics in Strategic Communication
- COMM5604Media Governance
- COMM5605Issues in Global Journalism and Strategic Communication
- COMM5706Accountability and Responsibility in the Media Option - Group B: ASIA5001 Key Debates in the Asian Region
- BUSN5003Data Storytelling
- BUSN5100Applied Professional Business Communications
- HRMT5530Career Development and Employability
- MKTG5501Integrated Marketing Communications
- MKTG5502Social Media Marketing
- MKTG5504Big Data in Marketing
- MKTG5506Search engine marketing
- POLS5503Public Administration
- SVLG5001McCusker Centre for Citizenship Internship
- WILG5001Work Integrated Learning Internship Program
- WILG5002Work Integrated Learning Internship Program
- WILG5003Work Integrated Learning Internship Program Option - Group C: SOCS4100 Social Sciences Research Skills
- SOCS5551Master's Dissertation Part 1
- SOCS5552Master's Dissertation Part 2
- SOCS5553Master's Dissertation Part 3
Admissions
(1) To be considered for admission to this course an applicant must have- (a) a Bachelor's degree, or an equivalent qualification, as recognised by UWA; and (b) the equivalent of a UWA weighted average mark of at least 50 per cent; or (2) completed a Graduate Certificate or Graduate Diploma in Strategic Communication at UWA.
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