GraduateBusiness
Master of Marketing
Western Sydney University, Sydney, NSW, Australia
About this program
Master of Marketing at Western Technology has dramatically changed the way marketing professionals design, implement and evaluate marketing strategies. Whether designing or selling a product, communicating a government service, or raising awareness in the non-profit sector, marketing requires a broad understanding of the relevant methodology and tools, and exceptional communication and analysis skills. With an emphasis on digital marketing, this program prepares students for positions in marketing through an industry informed and applied education approach. You'll learn how to optimize the customer experience, get the most out of digital marketing strategy, understand the impact of multichannel marketing and take on the new frontiers of branding. This program is ideally suited for those wanting to cultivate their marketing knowledge to perform as managerial and marketing professionals in a digitally informed environment. To help our students manage work and family commitments, we offer flexible learning options with a combination of online lecture pods and evening classes.
Fees & duration
English test scores
Verified westernsydney.edu.au ↗
Course structure
- Whether designing or selling a product
- communicating a government service
- or raising awareness in the non-profit sector
- marketing requires a broad understanding of the relevant methodology and tools
- and exceptional communication and analysis skills
Career & PR pathway
Which careers in Business lead to skilled migration depends on the occupation, not the degree title. See the skilled occupation lists guide for which occupations are on each list, and the points calculator to check where you stand.
Admissions
1. Master of Marketing - 2 year Pathway (160 credit points) Applicants must have successfully completed an undergraduate degree, or higher, in any discipline. 2. Master of Marketing - 1.5 year Pathway (120 credit points) Applicants must have successfully completed an undergraduate degree, or higher, in a business discipline; Or Successfully completed an undergraduate degree, or higher, in any discipline and a minimum of two years full-time equivalent managerial/professional work experience in.
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