UndergraduateBusiness
Bachelor of Marketing (Psychology)
Deakin University, Melbourne/Geelong, VIC, Australia
About this program
Understand what truly motivates consumers by combining marketing and psychology to deeply analyse consumer behaviour and turn insights into powerful marketing campaigns that deliver real results. Develop practical skills in marketing strategy, consumer behaviour, digital marketing and data driven decision-making, while building a deep understanding of how people think, feel and act. With its industry focus, practical projects and 80+ hours of work-integrated learning, the Bachelor of Marketing (Psychology) will help you turn theory into experience that stands out to employers. You will graduate prepared for roles in brand management, market research, customer experience and digital marketing and progress to becoming a Certified Practising Marketer. Or choose to continue your studies towards becoming a registered psychologist.
Fees & duration
English test scores
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Course structure
Academic Integrity and Respect at Deakin (0-credit-point compulsory unit) in your first study period 23 credit points of core units 1 credit point of Work Integrated Learning (WIL) course elective units Core units Compulsory 0-credit point module Course electives Foundations of Psychological Science Foundations of Psychological Practice Introduction to Psychology: Biopsychosocial Perspectives Introduction to Psychology: Cross-Cultural and Indigenous Perspectives Psychology Research Methods (In
Career & PR pathway
Which careers in Business lead to skilled migration depends on the occupation, not the degree title. See the skilled occupation lists guide for which occupations are on each list, and the points calculator to check where you stand.
Admissions
Year 12 completion or equivalent; ATAR as per current guide
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