UndergraduateBusiness
Bachelor of Marketing, Advertising and Public Relations
Edith Cowan University, Perth, WA, Australia
About this program
The Bachelor of Marketing, Advertising and Public Relations at Edith Cowan University is unique to ECU, blending three related disciplines to give students a suite of skills for work in any creative industry. Students hone their marketing skills alongside strategic business management knowledge and build employability skills including critical thinking, teamwork, communication and problem-solving. Students may also undertake a work placement in their area of interest to gain advanced experience.
Fees & duration
English test scores
Verified ecu.edu.au ↗
Course structure
- Semester 116 core units plus an 8-unit supplementary program of a major, a minor plus electives, two minors, or eight electives. Year 1: Marketing Principles and Practices, Foundations of Advertising, Communication Campaigns, Understanding Buyer Behaviour
- Semester 1Social Media Marketing, Understanding Audiences, Media Content Strategy, Strategic Branding (Semester 2). Year 2: Digital Marketing, Principles of Inclusive Communication, two supplementary units
- Applied Omnichannel Marketing, Data Analysis for Marketing Insights, two supplementary units (Semester 2). Year 3: Corporate Communication and Public Relations, Global Communication, Marketing Strategy, a choice of Market Analysis and Creative Innovation or Marketing for Social Impact, plus four supplementary units. Majors available: Entrepreneurship, Event Management, Management, Project Management, Sport Business. Accredited by the Australian Marketing Institute (AMI). Total: 3 years full time or part time equivalent, on campus or online
Career & PR pathway
Which careers in Business lead to skilled migration depends on the occupation, not the degree title. See the skilled occupation lists guide for which occupations are on each list, and the points calculator to check where you stand.
Admissions
All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published where applicable, or academic admission requirements may be satisfied through completion of one of the following: AQF Certificate IV, 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider or equivalent, an Undergraduate Certificate, the Skills for Tertiary Admissions Test, a University Preparation Course, the Indigenous University Orientation Course, or the Experience Based Entry Scheme. For international students, requirements include secondary school results.
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