UndergraduateBusiness
Bachelor of Marketing and Media
Macquarie University, Sydney, NSW, Australia
About this program
The Bachelor of Marketing and Media builds a foundational core in marketing and communication theory before students choose specialised study streams: strategic marketing (positioning brands and designing campaigns), research and consumer insights (qualitative and quantitative audience research), marketing storytelling and media practice (crafting narratives across formats), digital and marketing communications, and ethical and sustainable marketing. Macquarie Business School gives students opportunities to build a portfolio of applied work across these areas.
Fees & duration
English test scores
Verified mq.edu.au ↗
Course structure
- Full time: 3 years. See the official Macquarie course page for the full unit-by-unit structure
Career & PR pathway
Which careers in Business lead to skilled migration depends on the occupation, not the degree title. See the skilled occupation lists guide for which occupations are on each list, and the points calculator to check where you stand.
Admissions
Entry requirements follow Macquarie University's standard academic entry criteria for this degree level; see the official course page for the current selection rank / GPA threshold.
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