UndergraduateBusiness
Diploma of Marketing and Communication
Melbourne Polytechnic, Melbourne, VIC, Australia
About this program
You’ll learn the practical application of contemporary marketing theory in Melbourne Polytechnic’s Diploma of Marketing and Communication BSB50620. Benefit from our strong reputation within the industry and increase your employability in a range of entry-level marketing roles. You’ll graduate with strong theoretical knowledge and practical work experience. With a predicted 53,000 job openings for marketing professionals in the next five years, it’s a great time to level up your skills.
Identify trends and find opportunities:
If you’ve ever wondered how marketers identify trends and opportunities or know how to design effective marketing communications, you’ll cover all of these interesting topics when you study Melbourne Polytechnic’s Diploma of Marketing and Communication BSB50620. Our course provides an introduction to the fundamental concepts of marketing, including specialist marketing theory and how it applies in today’s commercial world. Melbourne Polytechnic teacher are industry-experienced professionals, who will share their knowledge and network of contacts. You’ll learn about all modes of marketing and communications, from outdoor to digital. You’ll get to apply what you learn in theory to real-life business situations, giving you invaluable experience before you’ve graduated.
A specialist qualification with broad application:
Graduates of this diploma will be qualified to work as an assistant product manager, an assistant marketing manager or a communications and research coordinator. Marketing qualifications opens door through-out the business world. Take your career in marketing into product management, customer service, sales management, branch management, services or communication and research.
Fees & duration
English test scores
Verified melbournepolytechnic.edu.au ↗
Course structure
Study plan in 12 parts
- BSBFIN501- Manage budgets and financial plans
- BSBMKG541- Identify and evaluate marketing opportunities
- BSBMKG542- Establish and monitor the marketing mix
- BSBMKG543- Plan and interpret market research
- BSBMKG545- Conduct marketing audits
- BSBMKG546- Develop social media engagement plans
- BSBMKG552- Design and develop marketing communications plans
- BSBMKG555- Write persuasive copy
- BSBMKG626- Develop advertising campaigns
- BSBMKG627- Execute advertising campaigns
- BSBOPS505- Manage organisational customer service
- BSBPMG430- Undertake project work
Career & PR pathway
Which careers in Business lead to skilled migration depends on the occupation, not the degree title. See the skilled occupation lists guide for which occupations are on each list, and the points calculator to check where you stand.
Admissions
Melbourne Polytechnic's course page currently shows a notice that this course is not open to new international applications, alongside the published entry criteria below (the course carries CRICOS code 110205E). Requirements To enter this qualification you must have either: Completed a Certificate IV in Marketing and Communication (BSB40820 or BSB41415), OR Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent, OR Have two years equivalent full-time relevant work experience. You are required to have a good command of both written and spoken English as well as effective communication skills. Basic computer skills such as web use, word processing, presentation software and email are preferred. Academic: Successful completion of Certificate IV in Marketing and Communication English: Academic IELTS 6.0 overall, Pearson PTE Academic 50 overall or Melbourne Polytechnic recognised equivalency.
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