UndergraduateBusiness
Bachelor of Fashion Enterprise
RMIT University, Melbourne, VIC, Australia
About this program
The RMIT Bachelor of Fashion Enterprise examines the business of fashion across product, consumer, retail and global markets, blending creative thinking with the commercial capability to develop, source, communicate and sell products in a changing global industry. Shaped by leading academics and industry practitioners, students work on live briefs with industry partners and can undertake an internship. Graduates work in fashion buying and merchandising, brand and marketing, product development and retail management.
Fees & duration
English test scores
Verified rmit.edu.au ↗
Course structure
- Year 1 Year 2 Year 3 Learning outcomes Work integrated learning (WIL) Year 1 Year 1 Step straight into the world of fashion enterprise through active learning
- building a strong understanding of how fashion businesses work. You will explore business models
- consumer behaviour
- marketing
- textile materials
- digital applications and the cultural forces shaping fashion stories
- while beginning to think and work like an emerging global fashion professional. Year 2 Year 2 Shift into applied learning as you begin shaping your identity as a fashion enterprise specialist. You will develop creative and commercially relevant solutions
- build fashion ranges
- examine global sourcing and omnichannel retail ecosystems and deepen your expertise through your chosen major
- minors or electives while strengthening your strategic
- collaborative and sustainable decision-making. Year 3 Year 3 Bring everything together through authentic industry-engaged live projects through Work-Integrated Learning and a self-directed Fashion Enterprise Capstone project. You will refine your professional voice
- present your ideas
- build networks and develop a portfolio that positions you for careers across product management
- buying
- marketing
- retail
- digital analysis
- global business
- sustainability or your own fashion enterprise. Learning outcomes Learning outcomes Graduates of this course are equipped to step directly into professional roles. You'll leave with commercial acumen
- creative confidence and digital fluency
- able to analyse consumer behaviour
- lead brand and marketing strategy
- manage global sourcing and supply chains and apply circular and sustainability principles across a fashion business. The outcome is a graduate who is work-ready
- globally minded and professionally connected with strong
Career & PR pathway
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Admissions
Prerequisites: Victorian Certificate of Education (VCE) units 3 and 4: a study score of at least 25 in English other than EAL; or a study score of at least 27 in English as an Additional Language (EAL) or equivalent studies . Rankings and adjustment factors Entry to this course is competitive. Eligible applicants are ranked and selected in order of merit based on their academic achievement plus any adjustment factors. You may be eligible to receive adjustment factors which include equity access schemes and/or subject adjustments to a maximum of 28 aggregate adjustment points. For more information about what adjustment factors RMIT considers visit Admission to RMIT . We will consider your entire academic record to determine your eligibility for entry. The highest level of education you have previously completed will usually determine how you are ranked. Selection criteria by applicant typ
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